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The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

★★★★★
★★★★★

English

By (author): B. Simpfendorfer

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment. See more
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Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 27 Jun 2014
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137370051

About B. Simpfendorfer

Ben Simpfendorfer is Founder and Managing Director of Silk Road Associates a strategy consultancy based in Hong Kongwith offices in Beijing and Melbourne. Ben assists multinationals and mid-market firms develop their business strategies in Asia and the Middle East. Ben was the former Chief China Economist for RBS and Senior China Economist for JPMorgan where he advised some of the world's largest financial institutions and multinationals. He writes a regular column for FT.com's beyondbrics and is the bestselling author of The New Silk Road (Palgrave 2009). He is also associated with the international advisory Global Strategic Associates.

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