International Business

Family firms account for a large proportion of firms in most countries. In industrialised countries of North America and Western Europe, they gener...

Managing the Football World Cup explores areas often overlooked by project management and business studies researchers. Therefore considering the g...

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands a...

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these produc...

Explores the Latin American economy and management through the study of Japanese companies in countries such as Argentina, Brazil, and Mexico. Base...

This book argues that the performance of our governments can be transformed by managing bureaucrats for their empowerment rather than compliance. A...

What makes international joint ventures successful? Among other key success factors such as strategic fit, material and political-relational incent...

The rise of the Arab world and China are part of the same story, once trading partners via the Silk Road. This is a fully revised and updated accou...

Entrepreneurship Education and Internationalisation: Cases, Collaborations and Contexts provides a wide-ranging overview of entrepreneurship educat...

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the U...

The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explo...

International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of comm...

In the changing geography of innovation, multinational corporations play a key role as creators of knowledge. Innovation and the Multinational Firm...

International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of comm...

This insightful book looks at the phenomenon of low-cost innovation and explores what we can learn from the innovators in developing nations who ar...

This two volume book presents an in-depth analysis of many of the most important issues facing today's shipping and port sectors. Volume 2 of Dynam...

Entrepreneurship and Regional Development aims to make a theoretical and practical contribution meeting the need for studies on the impact of clust...

Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarel...

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guid...

Demystifying Talent Management questions the explanation of talent, that anyone who has 'more' has a talent, and demonstrates how the term 'talent'...

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This b...

How do we create the business school and managers of the future? Rethinking Business Schools draws upon extensive case study evidence from both Rus...

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes...