China''s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them | Agenda Bookshop Skip to content
Please note that books with a 10-20 working days delivery time may not arrive before Christmas.
Please note that books with a 10-20 working days delivery time may not arrive before Christmas.
A01=Michael Zakkour
A01=Savio Chan
Age Group_Uncategorized
Age Group_Uncategorized
Author_Michael Zakkour
Author_Savio Chan
automatic-update
Category1=Non-Fiction
Category=KCLT
Category=KJS
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch

China''s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

English

By (author): Michael Zakkour Savio Chan

Chinese Consumers are Changing The World Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

  • A hands-on resource for succeeding in the Chinese marketplace
  • Filled with real-world stories of companies who have made an impact in China
  • Discover what the Chinese consumer wants and how to deliver the goods
  • Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

See more
Current price €21.59
Original price €23.99
Save 10%
A01=Michael ZakkourA01=Savio ChanAge Group_UncategorizedAuthor_Michael ZakkourAuthor_Savio Chanautomatic-updateCategory1=Non-FictionCategory=KCLTCategory=KJSCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 431g
  • Dimensions: 155 x 229mm
  • Publication Date: 17 Oct 2014
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781118834749

About Michael ZakkourSavio Chan

SAVIO S. CHAN is a pre-eminent expert on US-China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc. a consulting and advisory firm that helps organizations design and implement their China consumer strategies. He spent two decades as a consultant on market entry cross-border M&A and joint venture partnership innovation with some of the largest and best known global luxury and consumer brands Fortune 500 and Chinese large State-Own and private companies. He is frequently featured in interviews and articles in the New York Times Forbes Chief Executive Magazine and China Daily News. Savio serves as a member of the National Committee on US-China Relations and advises many ultra-high net worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board Microsoft Technology Conference Columbia China Conference and Wharton China Business Forum. MICHAEL A. ZAKKOUR is a principal at the global business consulting firm Tompkins International where he leads the China/APAC practice. He has more than 18 years of international consulting marketing and business development experience primarily in China. He has advised more than 300 public and private companies and organizations on creating and implementing strategies to enter grow and change their businesses in China and on their engagement with Chinese consumers. He has researched and written extensively about Chinese consumers and consumption and the China Global Consumer Demographic and has advised companies from around the world on retailing branding e-commerce production supply chains and partnerships in China. He writes about business in China for Forbes and JING Daily and speaks frequently at universities conferences and vertical industry events. He is also a special advisor to the Confucius Institute for Business at the State University of New York. Michael also spent four years on the Board of Directors of the Asian Financial Society. His commentary and articles have appeared in the Wall Street Journal Harvard Business Review WWD NPR China Business Review MSNBC Newsweek The Economist and many other commercial and academic media and journals.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept