International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability | Agenda Bookshop Skip to content
Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=F. Go
B01=R. Govers
Category1=Non-Fiction
Category=KC
Category=KCL
Category=KJC
Category=KJK
Category=KJS
Category=KNSG
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch

International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability

English

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. See more
Current price €50.39
Original price €55.99
Save 10%
Age Group_Uncategorizedautomatic-updateB01=F. GoB01=R. GoversCategory1=Non-FictionCategory=KCCategory=KCLCategory=KJCCategory=KJKCategory=KJSCategory=KNSGCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 152 x 229mm
  • Publication Date: 20 Nov 2012
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780230279520

About

ELI AVRAHAM Head of the Public Relations Program in the Department of Communication University of Haifa Israel RAOUL BEUNEN Assistant Professor at Wageningen University The Netherlands KEITH DINNIE Senior Lecturer of International Marketing at NHTV Breda University of Applied Sciences The Netherlands ERLING DOKK HOLM Associate Professor at the Oslo School of Management Norway TIM FREEMAN Lecturer in Health Policy and Management within the School of Social Policy at the University of Birmingham UK IULIA GRAMON-SUBA Marketing Planner at Nisbets CHRIS HOLT works on the Masters Design Strategy program at Brunel University UK NICHOLAS IND Associate Professor at the Oslo School of Management and a visiting professor at ESADE Barcelona Spain and Napier University Edinburgh UK STEVE LITTLE Senior Lecturer in knowledge management at the Open University Business School UK MING CHIEN LO Associate Professor of economics at St. Cloud State University Minnesota U.S.A CHRIS MABEY Professor of HRM at Birmingham University UK ALEXANDER OTGAAR Expert in urban economics and regional development at Erasmus University Rotterdam The Netherlands ANTONIO PAOLO RUSSO Assistant Professor in the Department of Geography Universitat Rovira i Virgili Tarragona Spain ROLAND SCHATZ Founder and CEO of Media Tenor International WADIM SCHREINER Managing Director of Media Tenor South Africa in Pretoria and Board Member of Media Tenor International in Zurich Switzerland GILDO SEISDEDOS Professor at IE Business School Spain JEREMY TAMANINI Founder of Dual Citizen Inc. KRISTOF VAN ASSCHE Visiting Associate Professor at the Communication & Innovation Studies group at Wageningen University the Netehrlands and research fellow at the German institute for Development Research (ZEF) at Bonn University Germany.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept