Metadata Essentials: Proven Techniques for Book Marketing and Discovery

About Jake HandyMargaret Harrison

Jake Handy is a data nerd. As Head of Metadata for Dart Data he was a key contributor to the Music Business Associations Music Metadata Style Guide V2.1 and wrote the Music Business Associations first Classical Metadata Style Guide. Additionally he has authored metadata style guides for a variety of media from book publishing to podcasts. Currently Jake is serving as a Business Operations Analyst for Ingram Content Group. Margaret Harrison is a book metadata expert and director of digital products at Ingram Content Group. She advises publishers and authors on best practices for metadata and consults on SEO best practices in book retail. Margaret is on the publishing advisory board at Pace University. She lives in Nashville Tennessee with her two sons. Jess Johns is a data-driven book marketer specializing in publishing strategy and marketing technology. As part of the digital products team at Ingram Content Group she works to build scalable solutions to help authors and publishers of all sizes better understand and connect with their readers. She was a co-founder of OptiQly a consumer marketing analytics startup and a partner at The Logical Marketing Agency where she worked with dozens of authors and publishers to provide audience research e-commerce optimization brand strategy and marketing and advertising recommendations. Before that she worked at The Idea Logical Company providing strategic consulting and conference programming for the book industry (including creating the annual Digital Book World Conference program from 2011 until 2016). Jess lives in the Bronx with her husband and two daughters and in her spare time is an amateur competitive powerlifter and an unapologetic sci-fi and fantasy geek.