Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy

About Judah Phillips

Judah Phillips helps companies create value with analytics and data science by improving business performance. Judah has led analytics and data science teams for Fortune 500 companies and has improved their financial performance through the applied analysis of data the management of analytical and technical resources and the alignment and optimization of analytics strategy against short-term roadmaps and long-term strategic visions. Judah strongly believes that cutting-edge technology is critical and necessary but often becomes technical overhead unless strategy is aligned with excellence in organizational development operational management and delivery execution that is solidly tied to impacting material financial goals. Judah has worked for or been hired as a consultant by Internet companies media companies consumer product companies financial services firms and various types of agencies. He is the sole author of three books on analytics including Ecommerce Analytics Building a Digital Analytics Organization and Digital Analytics Primer. Judah has also authored chapters edited or contributed to the development of other books: Measuring the Digital World Advanced Business Analytics Sales and Marketing Analytics Digital Is Changing Everything The Complete Guide to B2B Marketing and Multichannel Marketing Metrics. He served on various boards of or advised established and start-up technology companies including global leaders in digital analytics mobile analytics ecommerce mobile apps and advertising technology. He is an Adjunct Professor at Babson College and has guest lectured on analytics and data science at the business schools for New York University Boston College Northeastern University and others. He is the former V.I.P. at Harvard Innovation Lab where he advised Harvard start-ups about analytics and data science. He has spoken at more than 70 technology and industry conferences since 2006. Judah holds a master of science in finance and a master of business administration from Northeastern University and a B.A. from the University of Massachusetts Amherst.