Power of Purpose, The: Inspire teams, engage customers, transform business

****The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.****

In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.

Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?

The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. Youll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial youll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.

Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses youll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.

How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?

The Power of Purpose is your secret ingredient.

If you are building a business without purpose, not only are you â­missing the point, but you are most likely missing out on the â­journey, the excitement and the profit too. â­Sir Richard Branson, Virgin Group Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate. Paul Polman, Chief Executive, Unilever â­This is a must-read for todays business leader, whether youre â­setting up a new venture or leading a blue-chip giant. â­Sophie Cornish MBE, co-founder, Notonthehighstreet.com