Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

USA Today Bestseller

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his lifeand businesssuccess and provides todays (and tomorrows) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on hard skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity arent quantifiable; they cant be measured on a spreadsheet and arent taught in B-schools or emphasized in institutions. Weve been taught that emotional intelligence is a nice to have in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, its challenging to understand how to get better at being self-aware, curious, or empatheticor even why its important to try. 

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the half isthat emotional ingredient of leadership hes weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own halves and offers insight on how to strengthen them. 

Garys secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. 

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.