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Business and marketing cases

★★★★★
★★★★★

English

This is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses. See more
€32.12
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Age Group_Uncategorizedautomatic-updateCategory1=Non-FictionCategory=KJHCategory=KJSMCOP=South AfricaDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Publication Date: 01 Jan 2011
  • Publisher: Juta & Company Ltd
  • Publication City/Country: South Africa
  • Language: English
  • ISBN13: 9780702189098

About

Cecile Nieuwenhuizen is the head of the department of business management at the University of Johannesburg. She has presented papers at national and international conferences and written several books and journal articles on entrepreneurship and business management.

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