Market Research
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Influence, New and Expanded UK: The Psychology of Persuasion
PhDCurrent price €24.89Original price €29.99The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies sold...
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Hooked: How to Build Habit-Forming Products
Nir EyalCurrent price €16.65Original price €18.50THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN HOOKED, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CA...
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Purple Cow : Transform Your Business
GODIN SETHCurrent price €15.35Original price €15.99You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger...
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Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah KaganCurrent price €19.79Original price €21.99AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's t...
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Robert J. ShillerCurrent price €17.99Original price €19.99From Nobel Prizewinning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic...
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The Ideal Client Map: The Entrepreneur''s Guide to Creating a Clear Branding Strategy and Actionable Marketing Plan So You Can Reach More Qualified Leads
Anza GoodbarCurrent price €16.19Original price €17.99Current price €16.19Original price €17.99Save 10% -
Mobile Marketing: Strategies That Fit in Your Pocket
Eric AdlerCurrent price €124.19Original price €137.99Current price €124.19Original price €137.99Save 10% -
Data-Driven Marketing: Targeting That Hits the Bullseye
Percy HawkinsCurrent price €119.69Original price €132.99Current price €119.69Original price €132.99Save 10% -
Strategic City Branding: Insights from Asian Cities
Viriya TaecharungrojCurrent price €56.69Original price €62.99City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies,...
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Multimodality and Social Interaction in Online and Offline Shopping
Taylor & Francis LtdCurrent price €44.99Original price €49.99This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping,...
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Mastering Market Analytics: Business Metrics Practice and Application
Emerald Publishing LimitedCurrent price €43.19Original price €47.99In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by orga...
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Creating the Viewer: Market Research and the Evolving Media Ecosystem
Justin WyattCurrent price €90.89Original price €100.99A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the...
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Consumer Culture Theory
Emerald Publishing LimitedCurrent price €82.79Original price €91.99This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the...
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