Market Research
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The Marketing of Industrial Products
Taylor & Francis LtdCurrent price €93.59Original price €103.99First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's...
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The Consumer Insights Revolution: Transforming market research for competitive advantage
Kate SchardtCurrent price €26.99Original price €29.99Current price €26.99Original price €29.99Save 10% -
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
Taylor & Francis LtdCurrent price €147.59Original price €163.99In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower org...
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Architecting Experience: A Marketing Science And Digital Analytics Handbook
Scot R WheelerCurrent price €32.85Original price €36.50In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about app...
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Advanced Digital Marketing Strategies: Mastering SEO, Social Media, Content Marketing, and AI for Maximum Online Growth
K ConnorsCurrent price €15.75Original price €17.50Current price €15.75Original price €17.50Save 10% -
Growth Marketing: Strategy & Execution Bootcamp For Startups
Gaurav Sanjiv KalanganCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10% -
Strategische Positionierung und Markenfuehrung von Flughaefen: Eine Analyse der strategischen Ausrichtung von Flughaefen und Entwicklung eines neuen Positionierungsmodells unter Beruecksichtigung g...
Jessica GebauerCurrent price €67.49Original price €74.99Current price €67.49Original price €74.99Save 10% -
Mobile Marketing: Eine experimentelle Studie ueber den Einfluss von mobilen Verkaufsfoerdermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten
Katharina LangeCurrent price €77.39Original price €85.99Current price €77.39Original price €85.99Save 10% -
Betriebliche Marktforschung: Mehrwert Für Marketing, Steuerung Und Strategie
Christian RietzCurrent price €41.39Original price €45.99Current price €41.39Original price €45.99Save 10% -
Trends und Forschung im Marketingmanagement
Helena M LischkaCurrent price €41.39Original price €45.99Current price €41.39Original price €45.99Save 10% -
Start with the Story: Brand-Building in a Narrative Economy
Kristian A AlomáCurrent price €23.85Original price €26.50Current price €23.85Original price €26.50Save 10% -
Performance Measurement im Einzelhandel: Multiperspektivische Diskussion zur Implementierung und Verwendung von Erfolgskennzahlen auf der operativen Einzelhandelsebene
Verena HarrauerCurrent price €84.59Original price €93.99Current price €84.59Original price €93.99Save 10% -
Die deutsche Pferdewirtschaft: Betriebswirtschaftliche Aspekte zwischen Hobby und Unternehmung
Peter Lang AGCurrent price €70.54Original price €82.99Current price €70.54Original price €82.99Save 15% -
Consumer Research for Museum Marketers: Audience Insights Money Can''t Buy
Margot A. WallaceCurrent price €98.09Original price €108.99What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits f...
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Consumer Research for Museum Marketers: Audience Insights Money Can''t Buy
Margot A. WallaceCurrent price €35.99Original price €39.99What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits f...
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Management von Luxusmarken: Konzeption und Best Practices
Susanna WasselCurrent price €32.85Original price €36.50Current price €32.85Original price €36.50Save 10% -
Die Operative Steuerung Von Cross-Docking-Centern Mit Multiagentensystemen
Falko ZimmermannCurrent price €58.64Original price €68.99Current price €58.64Original price €68.99Save 15% -
Betriebliche Marktforschung: Mehrwert Für Marketing, Steuerung Und Strategie
Christian RietzCurrent price €21.59Original price €23.99Current price €21.59Original price €23.99Save 10% -
The Future of Charity Marketing
Taylor & Francis LtdCurrent price €134.09Original price €148.99Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the a...
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The Future of Charity Marketing
Taylor & Francis LtdCurrent price €41.39Original price €45.99Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the a...
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Why We Resist: The Surprising Truths about Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents
Kathleen StarrCurrent price €18.69Original price €21.99Current price €18.69Original price €21.99Save 15% -
Marketing Automation and Online Marketing: Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimization
George PainCurrent price €17.09Original price €18.99Current price €17.09Original price €18.99Save 10% -
That Bad Review: How to Turn 1-Star Reviews into a 5-Star Business
Adrian EasdownCurrent price €17.99Original price €19.99Current price €17.99Original price €19.99Save 10%