Market Research

. Less than five percent of the world's firms achieve the full potential of their customer relationship initiatives . The rest are caught in its pa...

Keeping and gaining market share is what most business strive for in the race to make brands profitable. In a hugely competitive world, customer lo...

The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, b...

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspec...

Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses...

Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to i...

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental ...

The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Ma...

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audie...

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audie...

The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Ma...

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other...

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial ques...

Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choi...

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It...

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than c...

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used lin...

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 spe...

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques t...

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book...

The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspect...

This volume fulfills a long-felt need for a single text which documents the theoretical foundations of travel choice modeling. With contributions f...

This volume covers such topics as varieties in governance reform and political constraint and policy choices in the field of research in consumer b...

In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. Th...