Market Research

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations ability to create and manage fando...

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the wor...

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revo...

How do children understand issues of work, marketing, money and scarcity? In Situating Child Consumption the contributors offer a provocative stanc...

With traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangling the complex int...

Uncertainty has an upside. In Think by Design (TBD), you'll practice a hands-on approach to combine design thinking and experiential learning in bu...

 Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday l...

This four-volume book examines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These...

With traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangling the complex int...