Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development.
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Product Details
Dimensions: 243 x 189mm
Publication Date: 12 Oct 2015
Publisher: BIS Publishers B.V.
Publication City/Country: Netherlands
Language: English
ISBN13: 9789063693985
About Carola Verschoor
Carola Verschoor is the founder of GROH! (www.groh-innovation.com) She is an innovator growth agent brand builder creative doer marketing strategist and foodie. Her natural habitat is where innovation marketing and design intersect. Carola loves challenges and believes that growth is achieved through a healthy mix of creativity daring to believe in new possibilities business-sense and a passion for making things work. In her practice at GROH! she supports clients in getting through the Grrrr of change and into the Ooohhh! of suprising creative results to business problems. Carola has worked for over 20 years for and with some of the world's largest branded goods companies including: Kraft Foods The Coca-Cola Company Danone Ahold Spadel Sara Lee FrieslandCampina DSM Philips and KPN among others. She resides in The Netherlands with her husband and children.