Essential Business Challenges: How to Understand Complexity, Address Change, and Make Better Decisions

About William B Rouse

William B. Rouse is a Research Professor in the McCourt School of Public Policy at Georgetown University as well as a Senior Fellow in the office of the Senior Vice President for Research Professor Emeritus and former Chair of the School of Industrial and Systems Engineering at the Georgia Institute of Technology and Principal at Curis Meditor a firm focused on the health of people processes organizations and society. His research focuses on understanding and managing complex public-private systems such as healthcare delivery higher education transportation and national security with emphasis on the mathematical and computational modeling of these systems for the purpose of policy design and analysis. Rouse has written hundreds of articles and book chapters and has authored many books including most recently Design of a Human-Centered Society (Routledge 2024) Beyond Quick Fixes (Oxford 2023) Bigger Pictures for Innovation (Routledge 2023) Transforming Public-Private Ecosystems (Oxford 2022) Failure Management (Oxford 2021) Computing Possible Futures (Oxford 2019) Universities as Complex Enterprises (Wiley 2016) Modeling and Visualization of Complex Systems and Enterprises (Wiley 2015) Understanding and Managing the Complexity of Healthcare (MIT Press 2014) Economic Systems Analysis and Assessment (Wiley 2011) People and Organizations: Explorations of Human-Centered Design (Wiley 2007) Essential Challenges of Strategic Management (Wiley 2001) and the award-winning Dont Jump to Solutions (Jossey-Bass 1998). He has edited or co-edited numerous books including Perspectives on Complex Global Challenges (Wiley 2016) Engineering the System of Healthcare Delivery (IOS Press 2010) The Economics of Human Systems Integration (Wiley 2010) Enterprise Transformation: Understanding and Enabling Fundamental Change (Wiley 2006) Organizational Simulation: From Modeling & Simulation to Games & Entertainment (Wiley 2005) the best-selling Handbook of Systems Engineering and Management (Wiley 1999 2009) and the eight-volume series Human/Technology Interaction in Complex Systems (Elsevier). Among many advisory roles he has served as Chair of the Committee on Human Factors (now Board on Human Systems Integration) of the National Academies a member of the advisory committee for the Division of Behavioral and Social Sciences and Education of the National Academies a member of the U.S. Air Force Scientific Advisory Board and a member of the DoD Senior Advisory Group on Modeling and Simulation. He has been designated a lifetime National Associate of the National Research Council and National Academies. Rouse is a member of the National Academy of Engineering and has been elected a fellow of four professional societies -- Institute of Electrical and Electronics Engineers (IEEE) the International Council on Systems Engineering (INCOSE) the Institute for Operations Research and Management Science (INFORMS) and the Human Factors and Ergonomics Society (HFES). Rouse received his B.S. from the University of Rhode Island and his S.M. and Ph.D. from the Massachusetts Institute of Technology.