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A01=Scott Duke Kominers
A01=Steve Kaczynski
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The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

English

By (author): Scott Duke Kominers Steve Kaczynski

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?

To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used.

The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.

Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, theyve seen its power first-hand and aim to educate others on the importance, uses and purpose of NFT and surrounding, ever-evolving technologies.

Demystifying the complexities, two experts in NFTs show why we should take NFTs much more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise.

Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.

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Current price €18.69
Original price €21.99
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A01=Scott Duke KominersA01=Steve KaczynskiAge Group_UncategorizedAuthor_Scott Duke KominersAuthor_Steve Kaczynskiautomatic-updateCategory1=Non-FictionCategory=KCYCategory=KFFCategory=KJDCategory=UBJCategory=UDBMCategory=VSBCOP=United KingdomDelivery_Delivery within 2-4 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
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Product Details
  • Weight: 351g
  • Dimensions: 153 x 234mm
  • Publication Date: 25 Jan 2024
  • Publisher: Penguin Books Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780241692035

About Scott Duke KominersSteve Kaczynski

Stephen Kaczynski is a communications and marketing professional with over 15 years of experience including stints in leadership at Progressive Insurance and Nestle. As a career marketer whos led multiple disciplines at Fortune 500 and multinational companies today he counsels start-ups top brands and the worlds largest agencies on how to navigate the NFT world. Hes also an avid NFT collector. Scott Kominers is a professor in the Entrepreneurial Management Unit at Harvard Business School and the Harvard Department of Economics a research partner at Andreessen Horowitz Crypto and a Bloomberg Opinion columnist. In these roles he advises a number of NFT companies and other crypto projects from his position of expertise. Scott studies the design of markets and marketplaces looking at how new technologies can transform them. He too is an NFT collector.

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