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A01=Cecilia Åsberg
A01=Ebba Sjögren
A01=Ericka Johnson
Age Group_Uncategorized
Age Group_Uncategorized
Author_Cecilia Åsberg
Author_Ebba Sjögren
Author_Ericka Johnson
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Category1=Non-Fiction
Category=JFSJ
Category=KCL
Category=KNDP
Category=MBS
COP=United Kingdom
Delivery_Pre-order
Language_English
PA=Temporarily unavailable
Price_€100 and above
PS=Active
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Glocal Pharma: International Brands and the Imagination of Local Masculinity

The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license.

An exploration of how global pharmaceutical products are localized - of what happens when they become glocal - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man.

Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to local contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets.

An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.

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Original price €158.99
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A01=Cecilia ÅsbergA01=Ebba SjögrenA01=Ericka JohnsonAge Group_UncategorizedAuthor_Cecilia ÅsbergAuthor_Ebba SjögrenAuthor_Ericka Johnsonautomatic-updateCategory1=Non-FictionCategory=JFSJCategory=KCLCategory=KNDPCategory=MBSCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€100 and abovePS=Activesoftlaunch

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Product Details
  • Weight: 410g
  • Dimensions: 156 x 234mm
  • Publication Date: 27 May 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781472481634

About Cecilia ÅsbergEbba SjögrenEricka Johnson

Ericka Johnson is Assistant Director of the Technology and Social Change Division at Linköping University Sweden and co-editor of Technology and Medical Practice: Blood Guts and Machines. Visit her website: www.erickajohnson.se Cecilia Åsberg is Professor of Gender Studies at Linköping University Sweden. Ebba Sjögren is Associate Professor in the Department of Accounting at Stockholm School of Economics Sweden.

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