Brand Command: Canadian Politics and Democracy in the Age of Message Control | Agenda Bookshop Skip to content
Online orders placed from 19/12 onward will not arrive in time for Christmas.
Online orders placed from 19/12 onward will not arrive in time for Christmas.
A01=Alex Marland
Age Group_Uncategorized
Age Group_Uncategorized
Author_Alex Marland
automatic-update
Category1=Non-Fiction
Category=JFD
Category=JPH
Category=JPLM
Category=JPQB
COP=Canada
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch

Brand Command: Canadian Politics and Democracy in the Age of Message Control

★★★★★
★★★★★

English

By (author): Alex Marland

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Ministers Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the worlds largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leaders inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed. See more
€49.49
€54.99
Save 10%
A01=Alex MarlandAge Group_UncategorizedAuthor_Alex Marlandautomatic-updateCategory1=Non-FictionCategory=JFDCategory=JPHCategory=JPLMCategory=JPQBCOP=CanadaDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
Delivery/Collection within 10-20 working days
Product Details
  • Dimensions: 152 x 229mm
  • Publication Date: 05 Mar 2016
  • Publisher: University of British Columbia Press
  • Publication City/Country: Canada
  • Language: English
  • ISBN13: 9780774832038

About Alex Marland

Alex Marland is a leading researcher of political communication and marketing in Canada and an associate professor of political science and an associate dean of arts at Memorial University of Newfoundland. He has worked in the communications division of a federal government department held a public opinion analysis position with a major polling firm and been employed as a research manager with public relations and advertising agencies. He later held director of communications positions with several departments in the Government of Newfoundland and Labrador public service. He is the co-editor of the UBC Press series Communication Strategy and Politics (with Thierry Giasson) and was the lead editor of Political Marketing in Canada (2012) and Political Communication in Canada: Meet the Press and Tweet the Rest (2014) and of the open access project Canadian Election Analysis 2015: Communication Strategy and Democracy (2015).

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept