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A01=Dominika Koodziejczyk
A01=Ida Skubis
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Author_Dominika Koodziejczyk
Author_Ida Skubis
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Human vs ChatGPT Language of Advertising in Beauty Products Advertisements

English

By (author): Dominika Koodziejczyk Ida Skubis

This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligences use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour. See more
Current price €55.35
Original price €61.50
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A01=Dominika KoodziejczykA01=Ida SkubisAge Group_UncategorizedAuthor_Dominika KoodziejczykAuthor_Ida Skubisautomatic-updateCategory1=Non-FictionCategory=HBCategory=JFDCategory=KJSCategory=KNSCategory=KNTCategory=KNTJCategory=TJFMCategory=UYQCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€50 to €100PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 21 Nov 2024

Product Details
  • Dimensions: 138 x 216mm
  • Publication Date: 21 Nov 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781032934136

About Dominika KoodziejczykIda Skubis

Ida Skubis PhD Silesian University of Technology Dominika Koodziejczyk Jan Dlugosz UniversityDominika Koodziejczyk Jan Dlugosz University

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