Public Relations

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in p...

Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communicatio...

In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communic...

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the prese...

This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laborato...

Develop a clear understanding of the concepts and best practices in public relations  Exploring Public Relations and Management Communication, 5th...

Develop a clear understanding of the concepts and best practices in public relations  Exploring Public Relations and Management Communication, 5th...

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. I...

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that s...