Public Relations

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deep...

"Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a we...

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve succe...

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve succe...

Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from ...

Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from ...

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultima...

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant...

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of socia...

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstr...

This fascinating book is an account of management in the contemporary French business world. The formal nature of work relations and the rituals of...

By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professi...

Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context ...

This fascinating book is an account of management in the contemporary French business world. The formal nature of work relations and the rituals of...

By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professi...

Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context ...

The ability of individuals to work together to facilitate the delivery of a project can be a major factor in determining its success. By misinterpr...

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. Thi...

Financial communication and investor relations are strategic corporate functions, tasked with fostering relationships with financial audiences, suc...

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Busine...

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Busine...

Work now invariably requires a continual focus on learning: to improve productivity, to enhance the flexibility of employees and to develop and tra...

The Principles of Project Finance reviews the technique of project finance. It explores, step-by-step, the key ingredients of the concept. The book...