Public Relations

Work now invariably requires a continual focus on learning: to improve productivity, to enhance the flexibility of employees and to develop and tra...

The Principles of Project Finance reviews the technique of project finance. It explores, step-by-step, the key ingredients of the concept. The book...

Whether they are citizens or political, client or company, learner or teacher, men now converse with a variety of stakeholders by using ICT. All th...

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common ...

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common ...

This collection of essays analyzes the special characteristics of the banking and financial sectors in islands and small states, and focuses on thr...

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and pra...

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and pra...

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or messag...

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible beh...

This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s ...

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm o...

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed t...

Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an orga...

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence ...

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed t...

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most o...

This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary publ...

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experien...

This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s ...

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its s...

Winner of The American Journalism Historians Association Book of the Year Award, 2015This study of American public relations history traces evangel...

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of socia...

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this...