Public Relations

Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communica...

In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to unders...

In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to unders...

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with so...

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* There is no strategy without a story. There is no story without the main character. The main char...

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores wh...

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores wh...

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict...

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict...

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expan...

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communicati...

A first-of-its-kind look at the outrage gripping organizations worldwideand how leaders can respond to it.Outrage is everywhereon the left and on t...

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providin...

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providin...

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years. This is partly due to the m...