This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.
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Product Details
Dimensions: 140 x 216mm
Publication Date: 27 May 2015
Publisher: Palgrave Macmillan
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781137474216
About E. Dawson VarugheseLisa Lau
Lisa Lau is a lecturer at Keele University specializing in postcolonial theory and literature South Asian writing in English and gender studies. Her keynote publication Re-Orientalism and South Asian Identity Politics: The Oriental Other Within (2011) has been followed with further academic journal articles developing re-Orientalism theory and discourse and most recently her co-authored volume Re-Orientalism and Indian Writing in English (2014).E. Dawson Varughese is a global cultural studies scholar and the author of Beyond The Postcolonial (2012) and Reading New India (2013). She is currently working on a book entitled Genre Fiction of New India: post-millennial receptions of 'weird' narratives. See her work at: www.beyondthepostcolonial.com