Research Methods: General

How do you use social media platforms, search engines, and other forms of digital media to explore the key issues of our time? With this second edi...

How do you use social media platforms, search engines, and other forms of digital media to explore the key issues of our time? With this second edi...

This invaluable manual from world-renowned expert Johnny Saldaña illuminates the process of qualitative coding and provides clear, insightful guida...

The Varieties of Grounded Theory explores the range and depth of grounded theory methodology, and the ways in which discussions in the field have d...

This is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidenc...

An R Companion to Applied Regression is a broad introduction to the R statistical computing environment in the context of applied regression analys...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the tec...

If you are working in a time-sensitive context, need to deliver research findings so they can be used to inform decisions, or are finding it diffic...

If you are working in a time-sensitive context, need to deliver research findings so they can be used to inform decisions, or are finding it diffic...

This is your definitive guide to designing your social survey. It includes all the knowledge and skills you need to plan your survey with confidenc...

Starting your research project can feel daunting, but this best-selling project guide has your back!  Now in its fourth edition, the book provid...

Starting your research project can feel daunting, but this best-selling project guide has your back!  Now in its fourth edition, the book provid...

The Sage Handbook of Qualitative Research in Organizational Communication is a state-of-the-art resource for scholars, students, and practitioners ...

This title builds on the success of Doing Critical Management Research which has proven to be a seminal text in the 20 years since publication. In ...

Straightforward and accessible, this pragmatic guide takes you step-by-step through doing grounded theory research. With hands-on advice focussed a...

Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and appli...

Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and appli...

How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on? This book is a step-by-s...

This text helps students learn how to select, read, understand, and evaluate the research they read. Many texts focus on the process of conducting ...

Addressing the key challenges facing doctoral students, this text fills a gap in qualitative literature by offering comprehensive guidance and prac...

In his signature pragmatic and friendly style, David Silverman acts as your stand-in supervisor in the seventh edition of this book, taking you ste...

Straightforward and accessible, this pragmatic guide takes you step-by-step through doing grounded theory research. With hands-on advice focussed a...

We live in an increasingly digitised society. In an age of digital identities, rapid developments in Artificial Intelligence and ever more sophisti...