Contemporary Marketing Solutions: Strategies for Growth in a Competitive Consumer Landscape

About

Roshan Panditharathna is an academic professional with a wealth of experience in pedagogy and research in the UK. He currently serves as a Lecturer in Marketing at the Westminster Business School and concurrently holds the position of Director of PhD Studies at the University of Bolton where his responsibilities encompass the mentorship and oversight of PhD candidates. His research primarily revolves around AI implications in marketing robotic service quality and value co-creation in the digital age. Denis Hyams-Ssekasi is a Director of Studies and DBA Programme Leader at the University of Bolton UK. He has developed and delivered modules in different disciplines to both undergraduate and postgraduate and offers training and consultancy to start-up businesses especially in developing countries. He is the co-Editor Experiential Learning for Entrepreneurship (Palgrave Macmillan 2018) and Entrepreneurship and Change (Palgrave Macmillan 2022).   David Bamber is Professor of Marketing Research and Director of PhD Studies at the Institute of Management University of Bolton. He has published over 100 peer reviewed journal articles on the subject. He is an educational psychologist with over 40 years teaching and learning practice under his belt. Previously he has worked with Salford University Liverpool Hope University Canterbury Christ Church University York St John University and many other leading universities in the UK.