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Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
Black Friday Sale Now On! | Buy 3 Get 1 Free on all books | Instore & Online.
A01=Ilkka Ronkainen
A01=Michael Czinkota
Age Group_Uncategorized
Age Group_Uncategorized
Author_Ilkka Ronkainen
Author_Michael Czinkota
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Category1=Non-Fiction
Category=KJS
COP=Mexico
Delivery_Pre-order
Language_English
PA=Temporarily unavailable
Price_€50 to €100
PS=Active
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Marketing Internacional

★★★★★
★★★★★

English

By (author): Ilkka Ronkainen Michael Czinkota

Marketing Internacional; 10 Ed. Se ha convertido en un texto necesario para quienes desean aprender o estn inmersos en el ambiente del Marketing y los Negocios Internacionales. La adaptabilidad que han logrados los autores al entorno real hace de la lectura de este ttulo, un aprendizaje dinmico y til para estudiantes en Nivel Superior y Posgrado. El libro abarca temas de marketing que van desde la puesta en marcha de Operaciones a Nivel Internacional, las consideraciones que existen de entrada a Nuevos Mercados, hasta el anlisis de situaciones a las que se enfrentan los mercadlogos en el mbito global. See more
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A01=Ilkka RonkainenA01=Michael CzinkotaAge Group_UncategorizedAuthor_Ilkka RonkainenAuthor_Michael Czinkotaautomatic-updateCategory1=Non-FictionCategory=KJSCOP=MexicoDelivery_Pre-orderLanguage_EnglishPA=Temporarily unavailablePrice_€50 to €100PS=Activesoftlaunch

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Product Details
  • Weight: 1620g
  • Dimensions: 210 x 270mm
  • Publication Date: 21 Mar 2013
  • Publisher: Cengage Learning Editores S.A. de C.V.
  • Publication City/Country: Mexico
  • Language: English
  • ISBN13: 9786074819489

About Ilkka RonkainenMichael Czinkota

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media global companies and governments all over the world. He is a frequent speaker on issues related to trade trade policy and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University. Ilkka Ronkainen a leading expert in the areas of international business and marketing has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe Asia South America as well as the United States.

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