Sales & Marketing

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any siz...

High-impact strategies to equip every business owner to reach the right people at the right time with the right message.How do you navigate the dig...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you under...

Geleitwort Der Kommunikation kommt im Einzelhandel seit jeher in Theorie und Praxis eine hohe Bedeutung zu. Allerdings hat sich die Handelswissensc...

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societ...

ORGANIZATIONAL REPUTATION MANAGEMENT Teaches public relations through the management of relationships with key organizational publics, perfect for...

Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals. This book assists the IT professional in several are...

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their au...

Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans invest across Africa; to identify t...

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer pr...

From a period of growth and considerably high levels of profitability, Greek banks recently found themselves battling a major decrease in demand in...

In todays highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. Peo...