Sales & Marketing

This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer and then in...

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic...

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop p...

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tome...

Die Wettbewerbssituation traditioneller Technologieunternehmen ist im Umbruch. Neue Kundensegmente in den Schwellen- und Entwicklungsländern und ne...

Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for v...

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand prom...

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance anal...

Mad movie ad collector Michael Gingold returns with Ad Nauseam II, a deep dive into his personal collection of horror movie newsprint notices from ...

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony You...

Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptor...

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place. This special i...

War and conflict have always been a recurring aspect of human history with a considerable impact on the countries involved, the formation of commun...

People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid em...

Der Vertrieb entwickelt sich zunehmend zu einem entscheidenden strategischen Akteur, der einen maßgeblichen Einfluss auf Kundenwahrnehmung und Unte...