Sales & Marketing

This visual book looks into design systems for living brand identities that can change in color, pattern or shape. These identities often follow a ...

Take a photographic journey into Liverpools often overlooked local, craft and advertising history. This intriguing book profiles hand-painted adver...

In today's competitive business environment, good manners, proper speech, a dynamic appearance, professional communication and networking skills ca...

This book takes the reader beyond the hype to reveal the core marketing and branding strategies behind the success of the world's greatest bands. F...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated pers...

This book is the first monograph dedicated to the designer Rolf Muller who is known above all for his design of the visual identity of the Munich O...

From The Lion King to Moose Murders and from Cat on a Hot Tin Roof to Agatha Christies The Mousetrap, celebrate the Drama Desk Award-winning artwor...

We think we know services not a day goes by without using them until we have to design them. It is then that their realities confront us, teasing...

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.The fe...

Loss of Mother, Bereavement, and Moving OnI wish I had read this before I lost my mom a few years ago and a dear friend soon after Nina Lesowitz, a...

In an era of intensive development and globalization, the dynamically changing global economy creates new needs in both the theoretical approach to...

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an ...

In today's business world, the customer service experience is the most critical component that leads small businesses to remarkable success. Good s...