Sales & Marketing

WINNER: NYC Big Book Award 2024 - Sales & Marketing The definitive guide to designing digital-first experiences customers love. In his thi...

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rat...

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and C...

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and C...

Customer Service: Career Success through Customer Loyalty, 6e provides a systematic process for building service skills that all business people ne...

Its a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorit...

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, com...

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management...

Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century,...

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to...

This book brings together the top international sales law scholars from twenty-three countries to review the Convention on Contracts for Internatio...

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top ...

Authors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It ...

**Business Book Awards 2024 Finalist**Achievement almost killed him. Fulfillment saved him.Grant Muller was nearly killing himself quite literally...

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new e...

If you dont offer great customer experience, your main competitors will take away 50% of your business. Period.Gone are the days in which businesse...

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less ...

The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on th...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . ....

This book seeks to integrate the scholarship on justice and affect. The authors focus on empirical social scientific theories pertaining to fairnes...