Sales & Marketing

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the...

Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art o...

A delightful primer on early-to-mid-20th-century Japans fruitful fusion of music and design, as materialized in sheet music Japanese society under...

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a...

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has tra...

How have Chinese multinationals benefited from China's economic boom to enable their international expansion? This book is based on many years of o...

Heute reicht Funktionalität nicht mehr aus, um die Benutzer von Internet- oder Desktop-Applikationen zu begeistern. Das Benutzererlebnis wird immer...

Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft ...

How have Chinese multinationals benefited from China's economic boom to enable their international expansion? This book is based on many years of o...

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for se...

You keep being told to do more marketing. More complex, more specialised and more expensive marketing. Chasing the latest bright shiny object is ex...

WINNER: 2023 Goody Business Book Awards - Marketing - Digital Marketing WINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Plac...

WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business Reference WINNER: 2023 Goody Business Book Awards - Business - Travel & Hosp...

You've Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing.The customer landscape has tra...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal...

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their appli...

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors ...

The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price ...

An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that...