Sales & Marketing

Celebrating 100 years, Belstaff has been dubbed the coolest British outerwear brand of all time by Maxim magazine. Belstaff: Our First 10...

Rapid changes in business along with better informed customers threaten the traditional sales and procurement process.   Thousands of sales and pro...

The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of adve...

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, ...

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-base...

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-base...

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-base...