Sales & Marketing

Learn how to navigate the bullies, manipulators and complainers who drive you mad. With example dialogue and techniques, it will help you navigate ...

For salespeople feeling stressed and disappointed that their customers dont want to hear from them, this guide is the key to developing the mindset...

In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer rela...

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and worki...

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers wh...

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform...

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and i...

Few business strategy books talk about brand management and talent management under the same cover. Brand and Talent shows how high performance org...

Built by hand. Built to last. The best dreams start with love.Noell Jetts home is more than a farmhouse. Its a testament to overcoming challenges, ...

Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel...

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on intro...

Just getting started in the computer world? This introductory text, CENTURY 21, JR. COMPUTER APPLICATIONS WITH KEYBOARDING, 3E is the perfect compa...

Most businesses today can readily access the required technology and talent to match competitors innovations and ideas quickly, making products and...

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviou...

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of interne...

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched an...

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value arou...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling aut...

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and i...

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets...

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn fr...