Sales & Marketing

Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a D...

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and th...

An illuminating investigation into a class of enterprising women aspiring to make it in the social media economy but often finding only unpaid wo...

Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field...

LANMARQ is a book which will inspire and help all those who are passionate about brand management as being the most valuable intangible asset posse...

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for ...

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the b...

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDNetflix, Spotify, and Salesforce are just the tip of the i...

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARK...

If you want to be the best, you have to have the right skillset. From sales strategy and account management to negotiation and customer service,THE...

Its a game youre already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or ...

In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and...

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, th...