Sales & Marketing

With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the...

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and e...

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was ...

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and ess...

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in ...

Both thoughtful and thought-provoking, Finding Purpose aims to challenge our understanding of how humanity interacts with planet Earth, and our rol...

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches st...

A critical history of the social media influencers rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, ...

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and inst...

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timel...

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, de...

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, de...

As a leader in your organization, you will be very familiar with your organizations key financial statements and monthly management reports. You ma...

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the Big Idea. From the height of American c...

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the ...

What makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, i...