Sales & Marketing

In 2021 after recreational marijuana was legalized in New York, an onslaught of guerilla smoke shops that sold weed began opening all over the city...

Imagine this: one of the country's top hospital administrators partners with one of the nation's top branding and public relations experts. They jo...

Learn to master the #1 lever to growing your personal income: sales.Every great invention and advancement in history took place because someone was...

Focus on the right relationships for better business results. When it comes to business development, professionals often struggle--not from a lack...

This visual bonanza shines the spotlight on 750 striking advertising posters for the musicals and plays of Broadways golden age and shares untold b...

Are you short-changing your digital agency with poor financial management?If you want to grow your profits, to be confident about your cashflow and...

Are you short-changing your digital agency with poor financial management?If you want to grow your profits, to be confident about your cashflow and...

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of ...

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping,...

The UN Sustainable Development Goals, an increasing interest in Environmental, Social and Governance factors, and the unprecedented impact of the C...

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporat...

This book develops organizing eating as an organizational-communication centered framework for understanding how communication and power combine to...

The role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there has recently been a d...

This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport market...

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away...

Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and...

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed...

The main challenge related to the development of artificial intelligence (AI) is to establish harmonious human-AI relations, necessary for the prop...

People want to create a better world and planet; however, where, and how to start remains the question. Systems Engineerings problem-solving method...

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian re...

The proliferation of energy, agricultural, water and food insecurity can be attributed to a multitude of factors, including advancements in technol...

This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students t...

The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage ...

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporat...

Belonging to the realm of intelligent technologies, it is increasingly accepted that artificial intelligence (AI) has evolved from being merely a d...