Sales & Marketing

Implementing the Zendesk customer service software as part of your company's operations can be time-consuming, but with the best practices and advi...

This is a book for anyone who has to market their expertise, and there are more of us out there than you might think--lawyers, consultants, markete...

This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport market...

FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising Do you know how to turn the attention your content rece...

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture...

WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in N...

WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in N...

FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising Organizations and institutions focused on community bui...

In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by orga...

The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It a...

With the development of mobile internet technology, peoples lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the mar...

Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertio...

Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these t...

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the...

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the...

Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate socia...

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applicati...

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artif...

The most successful communication professionals are no longer just communication expertsthey are masters of business. To serve as trusted advisors ...

Mapping Motivation for Leadership, co-written with Jane Thomas, is the fourth of a series of seven books that are all linked to the authors Motivat...

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business gr...

The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative ne...