Service Industries

In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and eco...

Continuing in the tradition of the bestselling first edition, this book examines networked surveillance video solutions. It provides the latest det...

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A ...

This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transform...

For McDonalds, the Chicken McNugget, the flagship product of further processed chicken, represented a once-in-a-generation innovation, a snack item...

For McDonalds, the Chicken McNugget, the flagship product of further processed chicken, represented a once-in-a-generation innovation, a snack item...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behavi...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behavi...

This research-based textbook covers 15 chapters on food, film, shopping, medical, ghost, and suicide tourism, based on research conducted over 15 y...

Fitness Facility Management provides an in-depth look at the challenges and rewards of managing contemporary health and fitness facilities. Using r...

Reinforcement learning (RL) has led to several breakthroughs in AI. The use of the Q-learning (DQL) algorithm alone has helped people develop agent...

Cruise ships are among the star performers of the tourist industry. Their traditions stem back to the nineteenth century. Though these traditions h...

The economic and sociocultural significance of tourism today cannot be overstated. With the rapid growth of travel and tourism, more and more resea...

This volume examines progress in sustainable and resilient development of niche forms of tourism from a health and wellbeing perspective. It also a...

A burning global issue, the achievement of sustainable tourism, can never ignore the global south or developing regions of the planet where tourism...

Rural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicia...

The bestselling classic that redefined our view of the relationship between beauty and female identity .Every day, women around the world are confr...

The world is in motion and live communication along with it. There is particularly positive movement in the field of sustainability, with great tr...

The book has been tested and refined through years of classroom teaching experience. With an abundance of examples, problems, and fully worked out ...

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Market...

This book investigates in depth the compliance of the financial services legislation of Estonia and Poland with the free movement of capital provis...

This insightful volume delves into the intricate relationship between economic growth and tourism effectiveness in China's diverse regions. With a ...

This handbook presents a timely, broad-ranging, and provocative overview of the essential nature of ecotourism. The chapters will both advance the ...

This timely handbook examines the most contemporary, controversial and cutting-edge issues related to the involvement of volunteers in the fields o...

Exploring Travel and Tourism: Essays on Journeys and Destinations offers a broad treatment of topics in global travel/tourism studies through artic...