Service Industries

Fashion Design for Living explores the positive contribution that the contemporary fashion designer can make within society. The book seeks to reve...

Sharp, angry, punchily philosophical and often funny. It basically invents a new type of lifestyle aspiration: deathstyle. The Times Callenders jo...

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities....

This book provides an assorted set of reflections/lessons from the trenches of Lean service and brings to fore leadership challenges, new tools, an...

In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and eco...

Continuing in the tradition of the bestselling first edition, this book examines networked surveillance video solutions. It provides the latest det...

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A ...

This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transform...

For McDonalds, the Chicken McNugget, the flagship product of further processed chicken, represented a once-in-a-generation innovation, a snack item...

For McDonalds, the Chicken McNugget, the flagship product of further processed chicken, represented a once-in-a-generation innovation, a snack item...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behavi...

This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behavi...

This research-based textbook covers 15 chapters on food, film, shopping, medical, ghost, and suicide tourism, based on research conducted over 15 y...

Fitness Facility Management provides an in-depth look at the challenges and rewards of managing contemporary health and fitness facilities. Using r...

Reinforcement learning (RL) has led to several breakthroughs in AI. The use of the Q-learning (DQL) algorithm alone has helped people develop agent...

Cruise ships are among the star performers of the tourist industry. Their traditions stem back to the nineteenth century. Though these traditions h...

The economic and sociocultural significance of tourism today cannot be overstated. With the rapid growth of travel and tourism, more and more resea...

This volume examines progress in sustainable and resilient development of niche forms of tourism from a health and wellbeing perspective. It also a...