Service Industries

This is one of the primary student supplements to MILADY STANDARD COSMETOLOGY 2016. The Exam Review contains chapter-by-chapter questions in multip...

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is see...

This book is an interdisciplinary collaboration between a literary critic and cultural historian, which examines and recovers a radical and still u...

An unvarnished look at the economic and political choices that reshaped contemporary Chicagoarguably for the worse. The 1990s were a glorious time...

For decades, Milady has been known as the premier source for beauty and wellness education. Now we have taken that reputation one step further with...

As the modern attendee has more access to knowledge and is infinitely more connected, technology has become crucial to enhancing the event experien...

Food is an attraction that has matured into a highly sought-after niche market with distinct trip motivation, travel preferences and patterns. Food...

* State of the art reviews of sub fields of tourism - must-have information by experts in their field; * Each review is a multi-dimensional one-sto...

Food is an attraction that has matured into a highly sought-after niche market with distinct trip motivation, travel preferences and patterns. Food...

Written by leading international tourism researchers, this book examines the key trends in European tourism planning and organisation. It introduce...

Tourist attractions constitute the metaphorical 'heart' of tourism. This book aims to both deconstruct and construct what tourist attractions are, ...

This book examines the nexus between exploring and tourism and argues that exploration travel based heavily on explorer narratives and the promise...

Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return ...

As the modern attendee has more access to knowledge and is infinitely more connected, technology has become crucial to enhancing the event experien...

Research, teaching interests and collective industry experiences have led to a strong belief that service management theory provides a vital concep...

For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee...

The global wellness industry is currently valued at $4.4 trillion and wellness in hospitality and tourism is one of the fastest-growing travel segm...

* Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management; * Explains ...

For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee...

Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we become persons and by which we can grow. Culture is ofte...

Unlike previous texts that have focussed on migratory patterns of tourists and new mobilities in tourism, Tracking Tourists: Movement and mobility ...

Unlike previous texts that have focussed on migratory patterns of tourists and new mobilities in tourism, Tracking Tourists: Movement and mobility ...

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Touri...

The global wellness industry is currently valued at $4.4 trillion and wellness in hospitality and tourism is one of the fastest-growing travel segm...