Service Industries

Tourism is a huge economic driver for most countries, and for some parts of the world it is their main source of income. Despite this economic stre...

This book introduces the reader to sustainable events management theory and practice, based on academic research and illustrated with empirical cas...

The Nicolson Digital Scotland Tourist Map is a must-have for planning your trip to Scotland. Clearly shows main tourist attractions, places, nation...

Is it possible to identify the positive and negative effects of globalization on religious tourism or to estimate the transformation of the interna...

Shortlisted for the Association of Dress Historians Book of the Year Award, 2024 In 2022, it was reported that plus-sizes accounted for nearly twe...

In 2017, Arif Naqvi and The Abraaj Group were on the brink of changing the world of private equity. Abraaj was a pioneer of a new model of impact i...

One of the worlds largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what m...

The issue of third parties in the sex industry individuals who are neither the client nor the service provider has become especially urgent in ou...

Fire Dancers in Thailand's Tourism Industry explores the evolution of fire dancing from informal community jam sessions into the iconic, tourist-or...

Fire Dancers in Thailand's Tourism Industry explores the evolution of fire dancing from informal community jam sessions into the iconic, tourist-or...

In the industry of global tourism, a pressing issue surfacesthe need to comprehend the transformative convergence of cultural exploration, gastrono...

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic...

This narrative and empirical analysis investigates Hilary's claim that in his day they would not have left a man behind to die. The authors examine...

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes...