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A01=Anderson Hirst
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Author_Anderson Hirst
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Sales Management for Start-ups and SMEs: Building an effective scalable sales organisation

English

By (author): Anderson Hirst

Managers and entrepreneurs know they have a great product or service - but they may not know how best to sell it.

Useful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organisation, brick by brick. Creating an effective sales organisation is a challenge for many businesses, and its easy to waste resources on ineffective approaches. Many MBA and executive education programmes do not cover sales management in any depth. Filling this knowledge gap, this guide will help readers to create their own unique high-performing sales organisation that fits their product and market environment. Evidence-based and field-tested, it will gives answers to critical questions, including:

  • Which sales process should we use?
  • How do we recruit, retain and inspire our sales team?
  • What should we measure, and how should we manage it?
  • What do great sales managers do?

Rich with case studies from the authors 25 years of sales consulting experience, this book will appeal to a wide variety of managers and entrepreneurs who wrestle with the question How do I grow my business? from sales directors to start-up founders to MBA students.

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Current price €134.09
Original price €148.99
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A01=Anderson HirstAge Group_UncategorizedAuthor_Anderson Hirstautomatic-updateCategory1=Non-FictionCategory=KJCCategory=KJMV2Category=KJQCategory=KJSCategory=KJVSCOP=United KingdomDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€100 and abovePS=Forthcomingsoftlaunch

Will deliver when available. Publication date 03 Sep 2024

Product Details
  • Weight: 640g
  • Dimensions: 178 x 254mm
  • Publication Date: 03 Sep 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781032583273

About Anderson Hirst

Anderson Hirst has worked with over 300 international clients over 25 years as a consultant and trainer in sales. With an MBA focusing on sales behaviour and change themes he brings a unique evidence-based discipline to his work demystifying the black box of sales for clients. Today he is actively involved in working with start-ups and SMEs to help them design and implement effective B2B sales strategies for growth.

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