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A01=Rob Spider Graham
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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

★★★★★
★★★★★

English

By (author): Kevin Ryan Rob Spider Graham

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. See more
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A01=Kevin RyanA01=Rob Spider GrahamAge Group_UncategorizedAuthor_Kevin RyanAuthor_Rob Spider Grahamautomatic-updateCategory1=Non-FictionCategory=KCCategory=KJCCategory=KJSCategory=KJSMCategory=KJVSCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€20 to €50PS=Activesoftlaunch
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Product Details
  • Dimensions: 155 x 235mm
  • Publication Date: 09 Dec 2014
  • Publisher: Palgrave Macmillan
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781137444202

About Kevin RyanRob Spider Graham

Kevin Ryan is the founder of the digital advertising firm Motivity Marketing Inc. He has appeared on CNN and been featured in The Wall Street Journal USA Today ABC News The New York Times Forbes and Advertising Age. Prior to launching Motivity Marketing Ryan founded Kinetic Results an Advertising Age Top 20 performance marketing firm served as VP Global Content Director for Search Engine Watch and Search Engine Strategies and VP of Interactive Media for the Interpublic Group agency Wahlstrom Interactive. Rob 'Spider' Graham is a twenty-year veteran of digital media buying selling and production. He is currently the founder and CEO of Trainingcraft LLC a company providing digital advertising marketing and sales consultingas well as training solutionsto publishers and advertisers. Spider works with a number of training partners including the Interactive Advertising Bureau (IAB.net) and eConsultancy (econsultancy.com) in addition to providing direct training solutions to companies like Comcast Politico and American Cities Business Journals.

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