The Startup Owner''s Manual: The Step-By-Step Guide for Building a Great Company

About Bob DorfSteve Blank

Steve Blank is a driving force in innovation helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owner's Manual is his latest addition for entrepreneurial practitioners. Steve created the Customer Development methodology that spawned the Lean Startup movement. He teaches entrepreneurship at Stanford University U.C. and Columbia. His blog www.steveblank.com is must reading among entrepreneurs. In 2011 Steve created the Lean LaunchPad a hands-on class using Customer Development to train students as well as elite teams of scientists selected by the U.S. National Science Foundation. Steve arrived in Silicon Valley in 1978 as boom times began joining his first of eight startups. After 21 years the results were two deep craters several base hits one massive dot-com bubble home run and immense experiential learning that resulted in his first break-through book The Four Steps to the Epiphany. Bob Dorf is a serial entrepreneur founding his first success at age 22 and since then six more—two homeruns two base hits and three great tax losses as he puts it. He's advised and/or invested in a score since. Dorf is often called the midwife of Customer Development having critiqued early drafts of The Four Steps to the Epiphany; he and Steve have been friends and colleagues ever since. Entrepreneurial from his teens Bob received his last W-2 almost 40 years ago when he quit his editor's job at New York's WINS Radio to launch his first successful startup. In his spare time he teaches Introduction to Venturing on Customer Development and getting startups right at Columbia Business School. For tons more insight and helpful tools for entrepreneurs and educators: www.steveblank.com