Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms | Agenda Bookshop Skip to content
Online orders placed from 19/12 onward will not arrive in time for Christmas.
Online orders placed from 19/12 onward will not arrive in time for Christmas.
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=Martin J. Liu
B01=Ruizhi Yuan
Category1=Non-Fiction
Category=JHBC
Category=KC
Category=KJE
Category=KJS
Category=UB
COP=Singapore
Delivery_Pre-order
Language_English
PA=Not yet available
Price_€100 and above
PS=Forthcoming
softlaunch

Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms

★★★★★
★★★★★

English

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

See more
€119.69
€132.99
Save 10%
Age Group_Uncategorizedautomatic-updateB01=Martin J. LiuB01=Ruizhi YuanCategory1=Non-FictionCategory=JHBCCategory=KCCategory=KJECategory=KJSCategory=UBCOP=SingaporeDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€100 and abovePS=Forthcomingsoftlaunch

Will deliver when available. Publication date 21 Nov 2024

Product Details
  • Dimensions: 148 x 210mm
  • Publication Date: 21 Nov 2024
  • Publisher: Springer Verlag Singapore
  • Publication City/Country: Singapore
  • Language: English
  • ISBN13: 9789819754038

About

Dr. Ruizhi Yuan  is now the programme coordinator of MSc International Management (Marketing) and Assistant Professor in Marketing at Nottingham University Business School China. Her research interests focus on sharing economy individual well-being and branding in emerging markets. Prof. Martin J. Liu is the Associate Dean and Professor in Marketing and Innovation at the Nottingham University Business School China. His research interests focus on digital innovation and he regularly publishes in world-leading journals including MIS Quarterly Information Systems Research and the British Journal of Management.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept