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A01=Alina Bughesiu
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Trade Names in Contemporary Romanian Public Space

Hardback | English

By (author): Alina Bughesiu

This book is a linguistic research study of trade names, especially names of firms (in the production and services sector), shops, eating/drinking houses and accommodation locations. It identifies and analyses the onomastic behaviour characteristic of the field of trades in contemporary Romanian public space, in addition to delineating a representative naming pattern for every subcategory of commercial onomastics investigated, according to three coordinates: (1) lexical and grammatical structure, (2) semantics (pointing out different levels of meaning), and (3) language preference.Methodologically, this book relies on the theoretical configuration provided by onomastics, functional, cognitive and generative grammar, semiotics (in the interpretation of trade names as iconic, indexical and symbolic signs), and pragmatics (observing that trade names underlie speech acts). Moreover, the study also refers to psycholinguistics, underlining the cognitive and affective mechanisms that are involved in the creation and use of trade names. The way in which commercial designations behave in society (especially how they contribute to the characterisation of a community both linguistically and culturally) is analysed using the tools of sociolinguistics. From the same point of view, the current context of trade names is also described, with reference to the influence of the English language and the American sociocultural mindset (as instruments of globalisation) on the Romanian language and culture, and particularly on the unprecedented development of commercial onomastics.The methodology employed in this book furthermore includes theoretical precepts specific to linguistic polyphony, emphasising the similarity between trade names and unconventional anthroponyms (particularly nicknames and virtual names). Postcolonial studies, and post-communist studies, as a branch of this field of research, also play a role here. Finally, the reference to translation studies is made in order to be able to define trade names as cultural mediators in contemporary Romanian public space. See more
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Original price €59.75
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Product Details
  • Format: Hardback
  • Dimensions: 148 x 212mm
  • Publication Date: 07 Aug 2015
  • Publisher: Cambridge Scholars Publishing
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781443876391

About Alina Bughesiu

Alina Bughesiu is Research Assistant at the Faculty of Letters in the Department of Philology and Cultural Studies of the North University Centre of Baia Mare Technical University of Cluj-Napoca Romania. She completed her doctoral degree in 2013 with a dissertation on Trade Names in Contemporary Romanian Public Space. In addition to publishing several studies on this topic and other issues related to onomastics she also co-edited Onomastics in Contemporary Romanian Public Space (Cambridge Scholars Publishing 2013) with Professor Oliviu Felecan.

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