Praise for the previous edition: 'To write a good textbook is only possible with pedagogic sensitivity, significant educational experiences, and research practice. This book is evidence that the editors possess all three qualifications. A student-friendly publication introducing plenty of examples and case studies (and) encouraging students to acquire the skills needed... this book (is) a winner.' Annals of Tourism Research 39(3), 2012. Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. This new edition includes: - new and expanded material on visual research methods, nonparametric tests and sampling to encompass growing areas of research interest; - pedagogical features and extra citations to create a cohesive learning experience for students; and - numerous examples from tourism and recreation literature in every chapter, tying theory into scenarios students could face in their careers. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries.
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Product Details
Weight: 1116g
Dimensions: 189 x 246mm
Publication Date: 02 May 2017
Publisher: CABI Publishing
Publication City/Country: United Kingdom
Language: English
ISBN13: 9781786390486
About Captain Ashok
Ercan Sirakaya-Turk (Edited By) Ercan Sirakaya-Turk PhD is a Professor of Tourism and the Associate Dean of Research and Graduate Studies in the College of Hospitality Retail and Sport Management at the University of South Carolina (USC). Before joining USC Dr Turk worked at Texas A&M and Pennsylvania State Universities. He received his PhD and MS from Clemson University South Carolina USA. He was the 2007 recipient of US State Department's prestigious Fulbright scholarship to Russia Saint Petersburg State University of Finance and Economics. Ercan has published a significant number of articles in the area of tourism destination marketing and tourism development in prestigious tourism journals and completed numerous grants/ contracts exceeding one million US dollars. Dr Sirakaya-Turk is the founding-editor and current associate Editor for an online tourism research bulletin (e-Review of Tourism Research). He also serves at editorial boards of numerous journals including Journal of Travel Research Annals of Tourism Research (as a resource editor) and Tourism Analysis. He teaches tourism economics marketing and research methods classes. Muzaffer Uysal (Edited By) Professor Muzaffer Uysal PhD. is a provost professor and chair of the Department of Hospitality and Tourism Management - Isenberg School of Management at the University of Massachusetts Amherst. Dr. Uysal has extensive experience in the tourism and hospitality field and has conducted workshops and seminars in more than 25 countries. He is a member of the International Academy for the Study of Tourism and the Academy of Leisure Sciences. He has also authored and co-authored a significant number of research articles monographs and books. Dr. Uysal has also received over 30 awards honors and recognitions. His current research interests focus on tourism development and quality-of-life research in tourism and hospitality settings.