Intellectual Assets for Engineers and Scientists: Creation and Management
English
By (author): Uday S. Racherla
Engineers and scientists engaged in creative works, inventions, and innovations as part of the free-enterprise, free-market system must understand what Intellectual Property Rights (IPRs) are and know how to strategically use them to create competitive advantage, wealth, and value. An acknowledged, major contributing factor to non-awareness amongst technical audience is the lack of availability of easily-understandable, business-relevant, and comprehensive books on the subject, that scientists and engineers can access. This book will provide comprehensive, easy-to-understand, innovation management perspectives on a wide range of IPRs for practicing scientists and engineers.
Key Features:
One-stop shop for valuable information on all forms of IPRs for technical audience
Strong innovation management component along the lines of technology for business and innovations for customers, and IP laws for protecting and unlocking the value of creative works, inventions, and innovations
Gives easy-to-read, easy-to-follow innovation management perspectives
Emphasizes IPR-related topics of practical relevance
Compares the IP Systems of United States and others (EU, China & India)
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