Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

About Aubrey Bergauer

Aubrey Bergauer hailed as the Steve Jobs of classical music (Observer) and the Sheryl Sandberg of the symphony (Los Angeles Review of Books) is known for her results-driven customer-centric data-obsessed pursuit of changing the narrative for the performing arts. A dynamic administrator with an unquenchable drive for canny innovation (San Francisco Chronicle) shes held offstage roles managing millions of dollars in revenue at major institutions including the Seattle Symphony Seattle Opera Bumbershoot Music & Arts Festival and San Francisco Conservatory of Music. As chief executive of the California Symphony Bergauer propelled the organization to double the size of its audience and nearly quadruple the donor base. Bergauer helps organizations and individuals transform from scarcity to opportunity make money and grow their base of fans and supporters. Her ability to cast and communicate vision moves large teams forward and brings stakeholders together earning a reputation for coming up with great ideas and then realizing them (San Francisco Classical Voice). With a track record for strategically increasing revenue and relevance leveraging digital content and technology and prioritizing diversity and inclusion on stage and off Bergauer sees a better way forward for cultural institutions and knows how to achieve it.A graduate of Rice University her work and leadership have been covered in the Wall Street Journal Entrepreneur Thrive Global and Southwest Airlines magazines and she is a frequent speaker spanning TEDx Adobes Magento universities and industry conferences in the US and abroad.